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GWU MSBA Capstone

Wayfinder Travel Analytics Assistant

Led development of a conversational travel analytics assistant integrating real-time APIs for personalized itinerary generation. Faculty Award 2nd Place.

Role: Tech Lead / Product AnalystDate: 2025
Wayfinder Travel Analytics Assistant - GWU MSBA Capstone project

Situation

The GWU MSBA Capstone required building an analytics-driven product that demonstrated practical business value. The team chose to address the fragmented travel planning experience.

Task

Lead requirements discovery, technical architecture, and sprint execution to deliver a working conversational travel assistant within the semester timeline.

Actions

  • Led requirements discovery and built prioritized product backlog
  • Ran 2-week sprint cycles with the development team
  • Designed conversational UI integrating real-time travel APIs
  • Defined end-to-end test scenarios for API reliability and itinerary quality
  • Facilitated user testing sessions with faculty and classmates
  • Owned final product demos and technical Q&A presentations

Results

2nd Place

Faculty Choice Award

What I'd Do Next

Expand API integrations to include accommodation booking and explore monetization through affiliate partnerships.